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How Google Will Affect Your World

12th January 2012 By 6 Comments
Personal Results

Since launching in in early 2011 Google+ is still seen by many as the "Geeks Social Network". There's no doubt that the Tech Savvy are in the majority on the platform, but underneath the discussion lies a potential that is just starting to surface. It almost goes without saying that Google's search domination was going to give it's foray into Social Media an unfair advantage over the competition. In recent months it has been noticeable that more Google search results are being influenced by … [Read more...]

Filed Under: Google Tagged With: , , , , , ,

You want content? Well get writing

20th December 2010 By

Today was one of those days when you are really busy but enjoying so much, everything you're doing you hardly notice time disappear. To many Adnams is seen as a company with lots of resource and funding but in reality things are no different to many medium sized companies. One thing that makes Adnams stand out though, is the ability of it's staff to pull together, share experiences, ideas and above all perform multiple functions. Engineers become distillers, wine experts doing photography … [Read more...]

Filed Under: Blogging, Online Business, Social Media Tagged With: , , ,

Is Local the New Niche?

24th October 2010 By

Small businesses are always asking me, "How do I get to number 1 in Google?", invariably my reply is, "How much are you willing to spend?", with a wry smile of course. I do have to remind myself that even now in today's switched on world there are lots of businesses that still don't understand how search works. And to be fair why should they, it's not what they specialise in. One of the ways to ensure favourable positions within Google or any other search engine is to focus on a niche … [Read more...]

Filed Under: Location Marketing, Search Engine Optimisation Tagged With: , , , , , ,

Why Are You Not Blogging?

21st September 2010 By
2493066577_d1006bcec3_m

Forget the excuses there just aren't any! As a business owner you need to blog, you need to be displaying to your prospective customer base you know what you are talking about. You need credibility. You need the SEO benefits blogging brings to your web site. You need the customer interaction it facilitates. Anyway what are you afraid of? You are passionate about what you do, right? Have no problem selling to a customer one to one? You're knowledgeable about your product or service? You … [Read more...]

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If Google Made Coffee It Would Be Instant

9th September 2010 By
4260810228_faec676634

Google do things at times that really change the game. Not only can the competition not keep up but they find it hard to know in what direction to go. In a further bid to dominate search, and at the benefit of the end user as well, Google has launched it's new search functionality "Instant". For an in depth explanation of instant please see the Google blog but I will provide a basic overview. Now when you search on Google, in addition to predictive suggestions appearing as you type, Google … [Read more...]

Filed Under: Google, Search Engine Optimisation Tagged With: , , , , ,

Backlinks A How To Guide

22nd August 2010 By
backlinking ebook

After my last few posts on SEO I thought there was a piece missing and that was the how to from all of this. The part most have trouble with is gaining backlinks so I thought I would try to do a quick guide to gaining quality back-links for your web site. Search engine positions are largely driven by backlinks. Having a site that is search engine friendly helps and I would suggest that any business give thought to why they shouldn't be using Wordpress. Google will determine the quality of a … [Read more...]

Filed Under: Search Engine Optimisation, Twitter Tagged With: , , , , , , ,

SEO the easy way, a 5 step process

20th August 2010 By
3102556540_ee05871fae_m

I have read so many books, blogs and articles on search engine optimisation tips, tricks, advise and dos & don'ts over the years you start to wonder what to believe. Actually it is quite simple when broken down, there are only a few components to good SEO. Although this is a basic list you can spend much time and go into greater depth on each item. That said there really is no need to and when you have an existing business many of the research and choices you need to make will be driven … [Read more...]

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Is Search Engine Optimisation Alone Enough to Get Traffic?

17th August 2010 By
2402764792_4b034c119f_m

A while ago I wrote about positioning in the search engines and demonstrated what effect different positions had on traffic to a web site. Just this week I came across an anomaly in my results for one of the sites I run. For two very competitive phrases we had been working hard to gain position in the search engines. The idea was based on generating volume rather than targeted traffic. Now normally you should focus on niche phrases, which makes your job easier when it comes to position and … [Read more...]

Filed Under: Google, Search Engine Optimisation Tagged With: , , ,

Local marketing on the World Wide Web, back to basics

21st June 2010 By
Google Local

It's very easy to get caught up in the latest Social Media hype and the new applications hitting the news headlines but before you dive head first into Foursquare or Gowalla, have you done the basics? Googles Local Business Center should be the first stop for any business that has an office, outlet or other physical high street presence. Google gives you the ability to add very detailed information about your business including opening times, payment options, photos and even video. Your … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , , , , ,

How much does being no.1 really matter?

13th May 2010 By
Webmaster Tools search results

A lot of importance is put on being number 1, coming first, being better than the rest. But does it really matter? Nick Clegg and the Liberal Democrats for example came 3rd in the UK General Election, and look at the power they're are now wielding, or Susan Boyle from Britain's Got Talent 2009 who is certainly not complaining. But when in the world of "Search" coming second is a different matter! I've just been going through Googles Webmaster tools, a mine of information about your site, … [Read more...]

Filed Under: Search Engine Optimisation Tagged With: , , ,
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