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How To Start Writing Your Small Business Blog

7th June 2011 By
Start Blogging Today

Blogging is not just for "tech geeks", it has a real business purpose that can be harnessed. SouthWest Airlines are a fantastic example of a business committed to blogging. Recent research of 4000 businesses by Hubspot shows that businesses who blogged 16 to 20 times per month got over 2 times more traffic than those who blogged less than 4 times per month. And those with over 200 articles got more than 4.6 times more traffic and 3.5 times more leads than those with less than 20 … [Read more...]

Filed Under: Blogging Tagged With: , , , ,

Sean’s Week On Twitter #1

13th May 2011 By
Sean's Week On Twitter

This is the first SWOT post, Sean's Week On Twitter. What will become a series of weekly posts highlighting some of my favourite articles that I have shared on Twitter during the week and why.         Do your Marketing and/or Social Media efforts actually move people? Great article by Mitch Joel of Six Pixels of Separation about how marketing should be about art and the act of "moving" people in an emotional sense. I loved this article as it resonates very much … [Read more...]

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Google Analytics Goes Down and the World is Blind

3rd November 2010 By
Going Down

When the largest provider of website analysis goes down what can you do? Many commercial providers will be shouting: "That's what you get for using a free service!" but all services go wrong, paid for or otherwise and I know who I would rather have fixing the problem. It does raise an issue that many, including myself, toil with. I consider myself  "Old School" when it comes to the Internet and many of the services on it. As a proponent of Google products, YouTube, Wordpress, Flickr, Twitter … [Read more...]

Filed Under: Facebook, Google, Online Business Tagged With: , , ,

The Competition for Local Gets a Boost

31st October 2010 By

Since Facebook launched it's Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until now doing anything practical with location based services from a marketing perspective has required creative thinking from business owners and … [Read more...]

Filed Under: Facebook, Google, Location Marketing Tagged With: , , , ,

Is Local the New Niche?

24th October 2010 By

Small businesses are always asking me, "How do I get to number 1 in Google?", invariably my reply is, "How much are you willing to spend?", with a wry smile of course. I do have to remind myself that even now in today's switched on world there are lots of businesses that still don't understand how search works. And to be fair why should they, it's not what they specialise in. One of the ways to ensure favourable positions within Google or any other search engine is to focus on a niche … [Read more...]

Filed Under: Location Marketing, Search Engine Optimisation Tagged With: , , , , , ,

Why Are You Not Blogging?

21st September 2010 By
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Forget the excuses there just aren't any! As a business owner you need to blog, you need to be displaying to your prospective customer base you know what you are talking about. You need credibility. You need the SEO benefits blogging brings to your web site. You need the customer interaction it facilitates. Anyway what are you afraid of? You are passionate about what you do, right? Have no problem selling to a customer one to one? You're knowledgeable about your product or service? You … [Read more...]

Filed Under: Blogging Tagged With: , , , , , ,

Facebook Places Now Live in the UK

17th September 2010 By
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Announced early this morning on The Next Web Facebook Places is now officially live in the UK. Whilst there is no commercial aspect to the release at this point in the form of Ads, you can add locations to Facebook Pages. Currently you are unable to tag images or videos but this will come in future releases. Action point for businesses is to ensure they've added their Facebook Place location to their Facebook Page. … [Read more...]

Filed Under: Facebook, Location Marketing Tagged With: , , , , ,

Facebook Places a how-to for businesses

13th September 2010 By
Facebook Places

Facebook Places still isn't available in the UK at present even though there are rumours that it is being tested. Unlike Foursquare, Facebook Places is likely to take off fairly rapidly in the UK when it is released due to the large Facebook user base. In light of this it would be prudent for businesses to be up to speed with Facebook Places, how to register your business and what you can do with it currently. Registration is fairly simple and requires you to do no more than list your premises … [Read more...]

Filed Under: Facebook, Location Marketing Tagged With: , , , ,

Backlinks A How To Guide

22nd August 2010 By
backlinking ebook

After my last few posts on SEO I thought there was a piece missing and that was the how to from all of this. The part most have trouble with is gaining backlinks so I thought I would try to do a quick guide to gaining quality back-links for your web site. Search engine positions are largely driven by backlinks. Having a site that is search engine friendly helps and I would suggest that any business give thought to why they shouldn't be using Wordpress. Google will determine the quality of a … [Read more...]

Filed Under: Search Engine Optimisation, Twitter Tagged With: , , , , , , ,

5 Things You Need to Create Something from Nothing

24th June 2010 By
Magician

I've worked in the online arena for over 10 years now and when I look back over that time at all the projects I've worked on, companies I've worked for or with they have all had something in common. The expectation that I can create something from nothing and maybe they are right? Creating something from nothing in a web sense is a bit like alchemy, where you don't really start with nothing but that the "something" you do have is not quite tangible or in the right form. So what do you need to … [Read more...]

Filed Under: Online Business Tagged With: , , , ,
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