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The Competition for Local Gets a Boost

31st October 2010 By

Since Facebook launched it's Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until now doing anything practical with location based services from a marketing perspective has required creative thinking from business owners and … [Read more...]

Filed Under: Facebook, Google, Location Marketing Tagged With: , , , ,

Why Are You Not Blogging?

21st September 2010 By
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Forget the excuses there just aren't any! As a business owner you need to blog, you need to be displaying to your prospective customer base you know what you are talking about. You need credibility. You need the SEO benefits blogging brings to your web site. You need the customer interaction it facilitates. Anyway what are you afraid of? You are passionate about what you do, right? Have no problem selling to a customer one to one? You're knowledgeable about your product or service? You … [Read more...]

Filed Under: Blogging Tagged With: , , , , , ,

5 Things You Need to Create Something from Nothing

24th June 2010 By
Magician

I've worked in the online arena for over 10 years now and when I look back over that time at all the projects I've worked on, companies I've worked for or with they have all had something in common. The expectation that I can create something from nothing and maybe they are right? Creating something from nothing in a web sense is a bit like alchemy, where you don't really start with nothing but that the "something" you do have is not quite tangible or in the right form. So what do you need to … [Read more...]

Filed Under: Online Business Tagged With: , , , ,

Local marketing on the World Wide Web, back to basics

21st June 2010 By
Google Local

It's very easy to get caught up in the latest Social Media hype and the new applications hitting the news headlines but before you dive head first into Foursquare or Gowalla, have you done the basics? Googles Local Business Center should be the first stop for any business that has an office, outlet or other physical high street presence. Google gives you the ability to add very detailed information about your business including opening times, payment options, photos and even video. Your … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , , , , ,

Running an online business is a marathon not a sprint

6th May 2010 By
Tsegave Kebede

Watching the London Marathon really inspired me this year. All the money raising stories and reasons for people running brought me out in goose bumps, but it wasn't this that gave me inspiration. It was the winning male athlete Tsegaye Kebede. Tsegaye is from Ethopia, born in 1987 one of 13 children, 4 years ago he was collecting fire wood and earning less than £0.20 ($0.30) per day. He enjoyed running as a youngster but as you can imagine wasn't fortunate enough to benefit from professional … [Read more...]

Filed Under: Facebook, Online Business, Twitter Tagged With: , , , ,

A free loyalty program for your high street business?

8th February 2010 By
Foursquare Logo

I got very excited this week, as I saw the opportunity for offline businesses to promote themselves effectively online was coming to fruition. Why would this excite me? Well, the majority of small businesses struggle to fully embrace the web due to either a lack of resource or budget. This then leaves them disheartened and of the view the web offers them nothing value, when in fact the opposite is true. These are exactly the type of businesses which should be harnessing it's power and … [Read more...]

Filed Under: Social Media Tagged With: , , , , , , ,

Why I believe every small business should have a blog

29th December 2009 By
Good sites are always under construction

Sometimes in business we know what is the right thing to do but still overlook it or do something else instead. This is never more true than when it comes to using the web to promote a small businesses. Little thought or planning is given to a new web site, copy and graphics are usually the same as those used for printed media and 2 months later the business owner is asking why they are not number 1 in Google for "eating out in London". Yet launching online is as crucial a part of a small … [Read more...]

Filed Under: Wordpress Tagged With: , , , , ,