The Competition for Local Gets a Boost

Since Facebook launched it’s Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until [...]

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Why Are You Not Blogging?

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Forget the excuses there just aren’t any! As a business owner you need to blog, you need to be displaying to your prospective customer base you know what you are talking about. You need credibility. You need the SEO benefits blogging brings to your web site. You need the customer interaction it facilitates. Anyway what [...]

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5 Things You Need to Create Something from Nothing

Magician

I’ve worked in the online arena for over 10 years now and when I look back over that time at all the projects I’ve worked on, companies I’ve worked for or with they have all had something in common. The expectation that I can create something from nothing and maybe they are right? Creating something [...]

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Local marketing on the World Wide Web, back to basics

Google Local

It’s very easy to get caught up in the latest Social Media hype and the new applications hitting the news headlines but before you dive head first into Foursquare or Gowalla, have you done the basics? Googles Local Business Center should be the first stop for any business that has an office, outlet or other [...]

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Running an online business is a marathon not a sprint

Tsegave Kebede

Watching the London Marathon really inspired me this year. All the money raising stories and reasons for people running brought me out in goose bumps, but it wasn’t this that gave me inspiration. It was the winning male athlete Tsegaye Kebede. Tsegaye is from Ethopia, born in 1987 one of 13 children, 4 years ago [...]

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A free loyalty program for your high street business?

Foursquare Logo

I got very excited this week, as I saw the opportunity for offline businesses to promote themselves effectively online was coming to fruition. Why would this excite me? Well, the majority of small businesses struggle to fully embrace the web due to either a lack of resource or budget. This then leaves them disheartened and [...]

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Why I believe every small business should have a blog

Good sites are always under construction

Sometimes in business we know what is the right thing to do but still overlook it or do something else instead. This is never more true than when it comes to using the web to promote a small businesses. Little thought or planning is given to a new web site, copy and graphics are usually [...]

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