The Web Guy, Online Insights for Business
Mother Nature has a great way of keeping us in line. Regardless of what we throw at it, nature will always find away to fight back. This week we have seen an extreme example of natures control over our modern lives. After being warned for years of our excessive CO2 emissions nature has come up [...]
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Why is there such a mixed reaction to Social Media in business? Some of the worlds largest brands have welcomed it with open arms such as Starbucks, using Twitter to generate new ideas. Whilst, smaller companies are totally ignoring the power of this medium, why? Well it does require some dedication and passion. That’s not [...]
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If you’re still trying to figure out how you can use location based Social Media to promote your brand then Foursquare may have the answer. Co-founder Dennis Crowley talking at South by South West suggested ways that they may be able to help. They are now looking for brands to have their own badges within [...]
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Hotter than Social Media itself is the discussion on how to monetise it and measure ROI. Part of me is sick of this, the whole reason for Social Media is to be social, interact, a chance for big Brands to speak to individual consumers. Then I realise that I live and work in the real [...]
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I have spent the last week with some very bright minds, leaders in the field of marketing and PR in London, at Marketing Weeks’ Brands Summit conference. Now, I must highlight that this was at a “Brand” level, so discussions were not about on or offline tactics in terms of commerce but in how to [...]
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I got very excited this week, as I saw the opportunity for offline businesses to promote themselves effectively online was coming to fruition. Why would this excite me? Well, the majority of small businesses struggle to fully embrace the web due to either a lack of resource or budget. This then leaves them disheartened and [...]
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