The Forgotten Social Media Channel

YouTube Generation

With Facebook and Twitter taking so much of the limelight in recent months you’d be forgiven for thinking these were the only platforms in Social Media. Facebook definitely the “Star of the Show” in terms of audience, it currently has 53% of all visits to Social Media sites. In recent months this has been declining, [...]

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Effective Video Marketing by Email

Video in Email

We all know how powerful video can be be for presenting your products or services online. The popularity and growth of online video has been covered plenty of times before. Getting your video in front of the intended audience has always taken a little imagination, especially when it comes to promotion via email. Email clients [...]

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Who’s using Facebook anyway?

Your Asda

I have spent the last week with some very bright minds, leaders in the field of marketing and PR in London, at Marketing Weeks’ Brands Summit conference. Now, I must highlight that this was at a “Brand” level, so discussions were not about on or offline tactics in terms of commerce but in how to [...]

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Lights, Camera, Action could your business be an Oscar nominee?

Even though we have seen the popularity of YouTube and other online video channels grow massively, Internet users viewed 14.8 billion online videos in January 2009 alone*, many businesses still neglect this channel in their online marketing efforts. I have always enjoyed video production, in fact I dream of one day producing a Tarantino style [...]

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