I have spent the last week with some very bright minds, leaders in the field of marketing and PR in London, at Marketing Weeks' Brands Summit conference. Now, I must highlight that this was at a "Brand" level, so discussions were not about on or offline tactics in terms of commerce but in how to create more brand awareness. Brands can be quite slow joining the online party and over the years they have been known to be way behind in terms of website development and online promotion. But what a … [Read more...]