The Web Guy, Online Insights for Business
The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it's products but will also help spread "the word". These advocates help to effectively multiply the reach of the companies marketing message.
Apple are probably the prime example of this type of company with disciple like customers willing to promote and share the Apple way of life without question.
What creates this type of loyal
Continue Reading …
It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don't miss the next "big thing".
Even when you do maintain focus you often find you have content spread all over the web on multiple platforms.
Sure you have your blog as the hub of your activity but it doesn't account for your photos on Instagram, Polls on Facebook, numerous interactions on Twitter and videos on
Continue Reading …
Google+ has a lot of potential as a social platform. It's growth isn't surprising considering the leverage Google has. 90 Millions users in under a year is a great achievement. It is likely to grow further and faster in coming months, especially as Google tie the platform more and more into it's standard search product.
The likely beneficial search engine effects of having a presence on Google+ is drawing even more to sign up. The problem for
Continue Reading …
They are appearing everywhere, on buildings, in magazines, on buses and trains. QR Codes are a growing phenomena. They can bridge the gap between off-line and online, enhancing user experience.
There are not the best looking marketing devices, but the alternatives NFC - Near Field Communication, are technical to implement and limited to a few mobile handsets. Digimarc, another alternate, uses information hidden in an image and was originally
Continue Reading …
The popularity of Google+ is growing, quite rapidly to according to CEO Larry Page there are now over 90 million users. Celebrities are now starting to take to the service including Lady Gaga, who has over 18 million followers on Twitter, and even David Beckham who recently held a Hangout for fans on the platform.
It's not just the amount of users and who is starting to use it that is most striking, it's the continued innovation that makes it
Continue Reading …
A few weeks ago I wrote a post pleading for Twitter to release dormant usernames. The astute amongst you may have noticed that I now have my real name as my Twitter username @SeanClark.
Thanks to a suggestion in a comment by @SeeBiz, Twitter transferred ownership of @SeanClark over to me in a matter of weeks.
A Simple Process
Under Twitter's Policy Information there is a section on Inactive Accounts but at this time there is no way to claim a
Continue Reading …
Since launching in in early 2011 Google+ is still seen by many as the "Geeks Social Network". There's no doubt that the Tech Savvy are in the majority on the platform, but underneath the discussion lies a potential that is just starting to surface.
It almost goes without saying that Google's search domination was going to give it's foray into Social Media an unfair advantage over the competition.
In recent months it has been noticeable that
Continue Reading …
Well this is it my final post of 2011. Thank you to all those that have visited my web site, given their feedback and shared my content. You made my efforts feel worthwhile.
I have also made many new friends online this year, too many to mention and only a few I have met in person, such is the way of the world nowadays. A special thank you to Dino Dogan of Triberr.com in particular for introducing me to many like minded bloggers whom I now work
Continue Reading …
This week I was asked how I manage to fit so much into my day; reading, Twitter, writing, running and my day job.
I have already given a glimpse of how I manage my day in this post about my daily schedule and another which shows how to use Google Reader and Twitter with BufferApp.
If you are to analyse your day honestly most of us can find a few hours that we could put to better use. Now you should always allow for some downtime and don't cram
Continue Reading …
Here comes that cry again, "Show me the money"!
Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media.
And whilst you may think that is a given, I was surprised at the vigour to which it is being resisted, or even advice that is being given to brands that they should not bother with it. A myopic view, that is dismissive of
Continue Reading …
