My Top 10 Blog Posts of 2011

Thank You

Well this is it my final post of 2011. Thank you to all those that have visited my web site, given their feedback and shared my content. You made my efforts feel worthwhile. I have also made many new friends online this year, too many to mention and only a few I have met in [...]

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SWOT #22: Managing Time, Change and ROI

This week I was asked how I manage to fit so much into my day; reading, Twitter, writing, running and my day job. I have already given a glimpse of how I manage my day in this post about my daily schedule and another which shows how to use Google Reader and Twitter with BufferApp. [...]

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Show Me The Money or Social Media ROI

Show Me The Money

Here comes that cry again, “Show me the money”! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it [...]

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It’s Not The Number Of Followers That Count, But What You Do With Them

Value of an Existing Customer

You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back. Your followers grow but it still all feels a bit empty? Don’t worry, it’s quite natural. We all have a tendency to focus on the numbers. It doesn’t matter whether it’s Facebook, Twitter, LinkedIn, [...]

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5 Things The British Government Can Teach You About Social Media

PM David Cameron meets with President Barack Obama

It’s official the “Ayes” to the right have it, Twitter remains in use on the Benches of the House of Commons. On Thursday, MPs voted by 140 votes to allow the continued use of Twitter during Commons debates. If you ever thought politics was stuffy and boring, then you would think British Politics was probably [...]

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SWOT #16: The Future of Social Media

A week in which Facebook promised to change the face of Social Media, Google+ opened the platform to all comers, and my eldest daughter got her first Saturday job. Where does the Online World go from here; Facebook has truly drawn a line in the sand, challenging others to cross it. Frankly I don’t believe [...]

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Social Networking Angst

So Many Social Networks

So Google+ goes public, open to anyone that now wishes to sign-up. Many will, but many more will not. Personally, I love the idea of Google+, so many of Google’s web based applications make sense, are easier to use and more often than not, user centric. The problem I face, like many others, is one of [...]

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SWOT #15: Social Media is Evolving Rapidly

Social Media is evolving fast; competition and the search for ROI are driving platforms forward rapidly. This week has seen some significant announcements from the 3 major players in the space. Facebook is becoming more like Google as it trys to fend of the Internet Giant from it’s sacred territory. Dependant on privacy settings, you [...]

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