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Samsung’s Galaxy Tab Social Media Campaign

4th October 2011 By
Samsung Galaxy Tab

Could this be the rival tablet that is going to get the Android platform some market share? The recently released Samsung Galaxy Tab with a 10.1 inch screen, dual core processor, front and rear cameras is certainly a great looking piece of kit. They haven't held back in their creativity when it comes to promoting the device either. Samsung have a Social Media campaign that involves all the major platforms, YouTube, Facebook and Twitter. The Samsung Galaxy Tab on YouTube Choosing to … [Read more...]

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Honda’s Integrated Social Media Campaign

21st June 2011 By
Honda Stories

TV advertising is still alive and kicking! That said TV requires another dimension to ensure it remains relevant, engages the audience and provides a return on investment. Social Media can play a major part in bringing, what would normally be classed as 'Interruption Marketing', to life. Trying this exact approach Honda are sponsoring the Cutting Edge documentaries on Channel 4 'Bums, Boobs and Botox' this month on UK TV using short film clips supported by a central online hub. The … [Read more...]

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9 Tips for Better Time Management on Twitter

29th May 2011 By
Better Time Management

  Twitter is a fantastic tool, allowing you to communicate with thousands of people in your marketplace. Like email before it though, Twitter can have a detrimental effect on your productivity. You can find yourself drawn into conversations, checking for replies, looking at lists and following links into eternity. If you find yourself being drawn back to Twitter when you should be doing more important tasks, here are some ways you can better manage your time. 1. Create a … [Read more...]

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Effective Video Marketing by Email

15th March 2010 By
Video in Email

We all know how powerful video can be be for presenting your products or services online. The popularity and growth of online video has been covered plenty of times before. Getting your video in front of the intended audience has always taken a little imagination, especially when it comes to promotion via email. Email clients have always lagged behind in supporting new web functionality and much of this is down to minimizing virus attacks from attachments or scripts running in hidden code. … [Read more...]

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Who’s using Facebook anyway?

1st March 2010 By
Your Asda

I have spent the last week with some very bright minds, leaders in the field of marketing and PR in London, at Marketing Weeks' Brands Summit conference. Now, I must highlight that this was at a "Brand" level, so discussions were not about on or offline tactics in terms of commerce but in how to create more brand awareness. Brands can be quite slow joining the online party and over the years they have been known to be way behind in terms of website development and online promotion. But what a … [Read more...]

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How to do SEO for video blogs

11th January 2010 By

I am a big fan of using video online for a couple of reasons, one I am a natural extrovert, I never need a second invite to get up on stage. And two, I find it much more difficult to write things down rather than demonstrate them. With services like Tube Mogul you can now shoot a video upload it once and distribute it to nearly every decent video broadcast platform online. All of this is fantastic but comes with one draw back. Search engines don't index video very well! So your well crafted … [Read more...]

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WordPress 2.9 more than just an update

20th December 2009 By

Wordpress just gets better with every release and the recent major update, version 2.9 is no exception. This release now includes a solution for what has been for me one of the most trying parts of a content management system, image editing. No matter how simple a web site is to update, for those with no technical knowledge, image manipulation and uploading can still prove a challenge. I have seen many client sites over the years suffer because of poor image management. Let's face it, it's a … [Read more...]

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Lights, Camera, Action could your business be an Oscar nominee?

10th December 2009 By

Even though we have seen the popularity of YouTube and other online video channels grow massively, Internet users viewed 14.8 billion online videos in January 2009 alone*, many businesses still neglect this channel in their online marketing efforts. I have always enjoyed video production, in fact I dream of one day producing a Tarantino style short film, but at this level there are many layers of complication. Expensive HD Video cameras, sound equipment, complex editing suites running on … [Read more...]

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