TV advertising is still alive and kicking! That said TV requires another dimension to ensure it remains relevant, engages the audience and provides a return on investment. Social Media can play a major part in bringing, what would normally be classed as 'Interruption Marketing', to life. Trying this exact approach Honda are sponsoring the Cutting Edge documentaries on Channel 4 'Bums, Boobs and Botox' this month on UK TV using short film clips supported by a central online hub. The … [Read more...]