How much does being no.1 really matter?

Webmaster Tools search results

A lot of importance is put on being number 1, coming first, being better than the rest. But does it really matter? Nick Clegg and the Liberal Democrats for example came 3rd in the UK General Election, and look at the power they're are now wielding, or Susan Boyle from Britain's Got Talent 2009 who is certainly not complaining. But when in the world of "Search" coming second is a different matter! I've just been going through Googles Webmaster tools, a mine of information about your site, … [Read more...]

Effective Video Marketing by Email

Video in Email

We all know how powerful video can be be for presenting your products or services online. The popularity and growth of online video has been covered plenty of times before. Getting your video in front of the intended audience has always taken a little imagination, especially when it comes to promotion via email. Email clients have always lagged behind in supporting new web functionality and much of this is down to minimizing virus attacks from attachments or scripts running in hidden code. … [Read more...]

How to do SEO for video blogs

I am a big fan of using video online for a couple of reasons, one I am a natural extrovert, I never need a second invite to get up on stage. And two, I find it much more difficult to write things down rather than demonstrate them. With services like Tube Mogul you can now shoot a video upload it once and distribute it to nearly every decent video broadcast platform online. All of this is fantastic but comes with one draw back. Search engines don't index video very well! So your well crafted … [Read more...]