Create Your Own Social Portfolio with the Timekiwi Timeline

Timekiwi Timeline

It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don't miss the next "big thing". Even when you do maintain focus you often find you have content spread all over the web on multiple platforms. Sure you have your blog as the hub of your activity but it doesn't account for your photos on Instagram, Polls on Facebook, numerous interactions on Twitter and videos on YouTube. Services like Klout and Peer Index track … [Read more...]

SWOT #21: Time Travel, The Future, Google+ and Online TV

We, you and I, live in the future. Not far in the future, but the future nonetheless. If you're reading this, you are way ahead of much of the population. Not because my blog is anything special, but because many ordinary people just don't read blogs, or use services like Twitter and Google+. Every day we are exposed to new and emerging technologies online. Even if the technologies are not that new, the way they're used is often ground-breaking. We get in discussions over the value of Google+, … [Read more...]

SWOT #17: Online Super-Powers and Preparing for Zombies

Facebook own Social Media, Amazon own E-commerce, Apple own the Tablet market, Google own Search; well we're pretty much done everyone else may as well go home. That's probably how it felt to many of the competitors to these online Super-Powers; but wait it a minute they all compete with one another. They all also pretty much rely on one another. We spend a lot of time discussing whether Google+ is the next Facebook Killer; whether Amazon's tablet was going to give the iPad a run for … [Read more...]

5 Steps to get Additional Revenue for Business Using Social Media

Trust Agents by Chris Brogan & Julien Smith

I recently attended a Webinar hosted by Chris Brogan. Learn Google+ For Business and Networking was an introduction to Google's new social network, with thoughts and ideas on how it could be used for business. Having only recently received my invite for the platform I was eager to catch up and ensure I was up to speed. This Webinar offered the perfect opportunity to do just that. But this post isn't about the Webinar itself; it's about the business opportunity. Chris earned $14,100 for 2 … [Read more...]

Google+ What’s In It For Your Business?

Google+

I finally got my Google+ invite! After being teased by all the discussion around Googles new social platform for weeks I am now able to see what all the fuss is about. As a Google advocate I have tried many of their previous applications that ventured into the social space. What I had been hearing this time though was that Google had struck gold, or at least uncovered a vein or two. There are many how to's already out there for Google+, and Google's own videos do a good enough job of … [Read more...]

5 Steps to Successful Social Media for B2B Companies

Industry Expert

Social Media offers a great opportunity for B2B companies, because it's about networking, exactly the format breakfast meetings and local chamber meet-ups of old were built on. LinkedIn is a bit of "no-brainer" for B2B, you can easily start by joining a group and connect with others in the same industry or those wishing to find more information about that sector. When it comes to Blogging, YouTube, Twitter, and Facebook especially, things start to feel tougher. Really it … [Read more...]

Honda’s Integrated Social Media Campaign

Honda Stories

TV advertising is still alive and kicking! That said TV requires another dimension to ensure it remains relevant, engages the audience and provides a return on investment. Social Media can play a major part in bringing, what would normally be classed as 'Interruption Marketing', to life. Trying this exact approach Honda are sponsoring the Cutting Edge documentaries on Channel 4 'Bums, Boobs and Botox' this month on UK TV using short film clips supported by a central online hub. The … [Read more...]

The Forgotten Social Media Channel

YouTube Generation

With Facebook and Twitter taking so much of the limelight in recent months you'd be forgiven for thinking these were the only platforms in Social Media. Facebook definitely the "Star of the Show" in terms of audience, it currently has 53% of all visits to Social Media sites. In recent months this has been declining, albeit slowly. There is a big jump to Twitter, which takes only 3.2% of the visits and as the 3rd most popular social platform. Could this be slightly skewed by the fact that … [Read more...]

It’s The Content That Counts

Adnams.co.uk

This week saw the launch of our new look website at work Adnams.co.uk. A proud moment for me as it was the culmination of 6 months of work involving many different people within the company. It was also based on a vision of allowing customers to easily move from one sector of the business to another online. Exposing parts of the business to them that they may not necessarily have been aware of. Allowing them to communicate with the company easily and through many touch points. Using images, … [Read more...]

Voting with the like button

UK Election

As UK politicians look to agree a way forward this weekend we find that this election wasn't really driven by the Internet as many of us thought it might be. What the Internet did do is allow for the issues to ripple through the electorate rapidly. There were many calls of #fail as late voters were locked out of polling stations and YouTube made prime time election coverage as mobile users beat local TV crews to the scoop. There was more awareness of the election amongst younger voters … [Read more...]