The Forgotten Social Media Channel

YouTube Generation

With Facebook and Twitter taking so much of the limelight in recent months you’d be forgiven for thinking these were the only platforms in Social Media. Facebook definitely the “Star of the Show” in terms of audience, it currently has 53% of all visits to Social Media sites. In recent months this has been declining, [...]

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It’s The Content That Counts

Adnams.co.uk

This week saw the launch of our new look website at work Adnams.co.uk. A proud moment for me as it was the culmination of 6 months of work involving many different people within the company. It was also based on a vision of allowing customers to easily move from one sector of the business to [...]

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Voting with the like button

UK Election

As UK politicians look to agree a way forward this weekend we find that this election wasn’t really driven by the Internet as many of us thought it might be. What the Internet did do is allow for the issues to ripple through the electorate rapidly. There were many calls of #fail as late voters [...]

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Is your company scared of Social Media?

Afraid

Why is there such a mixed reaction to Social Media in business? Some of the worlds largest brands have welcomed it with open arms such as Starbucks, using Twitter to generate new ideas. Whilst, smaller companies are totally ignoring the power of this medium, why? Well it does require some dedication and passion. That’s not [...]

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Effective Video Marketing by Email

Video in Email

We all know how powerful video can be be for presenting your products or services online. The popularity and growth of online video has been covered plenty of times before. Getting your video in front of the intended audience has always taken a little imagination, especially when it comes to promotion via email. Email clients [...]

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Who’s using Facebook anyway?

Your Asda

I have spent the last week with some very bright minds, leaders in the field of marketing and PR in London, at Marketing Weeks’ Brands Summit conference. Now, I must highlight that this was at a “Brand” level, so discussions were not about on or offline tactics in terms of commerce but in how to [...]

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WordPress 2.9 more than just an update

WordPress just gets better with every release and the recent major update, version 2.9 is no exception. This release now includes a solution for what has been for me one of the most trying parts of a content management system, image editing. No matter how simple a web site is to update, for those with [...]

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Lights, Camera, Action could your business be an Oscar nominee?

Even though we have seen the popularity of YouTube and other online video channels grow massively, Internet users viewed 14.8 billion online videos in January 2009 alone*, many businesses still neglect this channel in their online marketing efforts. I have always enjoyed video production, in fact I dream of one day producing a Tarantino style [...]

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